1. Overview
AptWorld Technology ("AptWorld," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at aptworld.tech (the "Site") or engage with our AI consulting and development services (collectively, the "Services").
We operate in compliance with the Data Protection Act, 2012 (Act 843) of Ghana and applicable international data protection standards including the General Data Protection Regulation (GDPR) for clients in the European Economic Area.
Important: By accessing or using our Site and Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please discontinue use immediately.
2. Information We Collect
2.1 Information You Provide Directly
When you use our contact forms, request consultations, or communicate with us, we may collect:
- Personal identifiers: Full name, email address, phone number, job title, and company name
- Professional information: Industry, organization size, and business requirements
- Communications: Messages, feedback, and correspondence you send us
- Project data: Business data and documents you share for AI project evaluation (only with explicit consent)
2.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and similar technologies:
- Device information: IP address, browser type, operating system, and device identifiers
- Usage data: Pages visited, time spent, click patterns, and referral sources
- Location data: General geographic location derived from your IP address
| Category | Examples | Purpose |
|---|---|---|
| Identity | Name, title, organization | Communication, account management |
| Contact | Email, phone number | Responding to inquiries, service delivery |
| Technical | IP address, browser type | Site improvement, security |
| Usage | Page views, clicks | Analytics, user experience |
3. How We Use Your Data
We use the information we collect for the following legitimate business purposes:
- Service Delivery: To provide AI consulting, develop custom solutions, and deliver training programs
- Communication: To respond to inquiries, send project updates, and provide technical support
- Business Operations: To process contracts, manage accounts, and handle billing
- Site Improvement: To analyze usage patterns and improve our website functionality
- Marketing: To send relevant industry insights, case studies, and service updates (with opt-out option)
- Legal Compliance: To comply with applicable laws, regulations, and contractual obligations
- Security: To detect and prevent fraud, unauthorized access, and other security incidents
We process your personal data based on one or more of the following legal grounds: your consent, contractual necessity, legitimate interests, and legal obligation.
4. Data Sharing & Third Parties
We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:
- Service Providers: Trusted third-party vendors who assist in hosting, analytics, email delivery, and customer relationship management, bound by confidentiality agreements
- Business Partners: Partners involved in joint projects, only with your explicit consent and on a need-to-know basis
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected users
All third-party service providers are vetted for compliance with data protection standards and are contractually obligated to process data only as instructed by AptWorld.
5. Cookies & Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your browsing experience. These include:
- Essential Cookies: Required for the Site to function properly (e.g., security, form functionality)
- Analytical Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
- Preference Cookies: Remember your settings and preferences for future visits
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect Site functionality.
6. Data Security
We implement industry-standard security measures to protect your personal information:
- SSL/TLS encryption for all data transmitted between your browser and our servers
- Access controls and role-based permissions for all staff
- Regular security audits and penetration testing
- Secure cloud infrastructure with SOC 2 compliant hosting providers
- Employee training on data protection and privacy best practices
While we strive to protect your data, no method of transmission over the Internet is 100% secure. We encourage you to take precautions such as using strong passwords and keeping your login credentials confidential.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data in certain circumstances
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw consent at any time where processing is consent-based
To exercise any of these rights, please contact us using the details in the Contact Us section below. We will respond within 30 days of receiving your request.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- Active clients: Duration of the business relationship plus 7 years for legal and tax compliance
- Prospective clients: Up to 2 years from last interaction, unless you request deletion
- Website visitors: Analytical data is retained for 26 months, then aggregated and anonymized
When data is no longer needed, it is securely deleted or anonymized in accordance with our data retention schedule.
9. Children's Privacy
Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete such information.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings. Material changes will be notified via email (for registered users) or a prominent notice on our Site. The "Last updated" date at the top of this page indicates when the policy was last revised.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
AptWorld Technology
Email: privacy@aptworld.tech
Address: Airport City, Accra, Ghana
Phone: +233 (0) 30 123 4567
Data Protection Officer: dpo@aptworld.tech
You also have the right to lodge a complaint with the Data Protection Commission of Ghana if you believe your data protection rights have been violated.